A custom watch built by Prague Watch Lover
Custom Order

Your Watch.
Your Rules.

Every watch I build starts with a conversation. You pick the movement, dial, case, and strap — I assemble it by hand, test it, and ship it with a 2-year warranty. Scroll to take one apart.

50+
Watches built
2yr
Warranty
100%
Handbuilt
01 / 07 · Crystal

Sapphire on top

Scratch-proof sapphire with anti-reflective coating, flat or domed — the first thing you see and the last thing to wear out.

  • Sapphire
  • Mineral
  • Domed
  • Flat
  • AR coating
02 / 07 · Bezel

A bezel that does something

A 120-click diver, a 24-hour GMT or a polished fluted ring. The insert colour sets the whole mood of the watch.

  • Rotating diver
  • GMT
  • Fluted
  • Fixed
  • Ceramic insert
03 / 07 · Hands & lume

Hands you can read in the dark

Sword, Mercedes, cathedral or snowflake — filled with lume that glows long after the lights go out.

  • Mercedes
  • Sword
  • Cathedral
  • Snowflake
  • BGW9
  • C3
04 / 07 · Dial

The face of your watch

Sunburst, matte, textured or fully skeletonised, with applied indices. This is where most builds become personal.

  • Black
  • White
  • Blue
  • Green
  • Sunburst
  • Skeleton
05 / 07 · Movement

A heart you can trust

Proven Seiko automatics and quartz chronographs — serviced, regulated and timed on my bench before they go in.

  • NH35
  • NH72 open-heart
  • NH34 GMT
  • VK63
  • VK64
06 / 07 · Case & caseback

Steel that fits your wrist

From a 36 mm dress case to a 42 mm diver, in brushed and polished steel, black PVD or gold — sealed with a screw-down crown.

  • Steel
  • PVD black
  • Gold PVD
  • 36–42 mm
  • Exhibition caseback
07 / 07 · Strap / bracelet

Finish it your way

Solid 3-link or 5-link bracelet, rubber, leather or NATO. Every build ships sized to your wrist.

  • 3-link
  • 5-link
  • Rubber
  • Leather
  • NATO

Every part, your choice.

Mix and match from a curated parts library — I'll tell you what works together, then build it by hand in Prague.

⚙NH35 Automatic 💎Sapphire Crystal 🔩Hand-assembled ⏱Tested & Regulated 🎨Custom Dial ⌚Any Strap 🛡2yr Warranty 🇨🇿Made in Prague 🔧Your Specs ⚙NH35 Automatic 💎Sapphire Crystal 🔩Hand-assembled ⏱Tested & Regulated 🎨Custom Dial ⌚Any Strap 🛡2yr Warranty 🇨🇿Made in Prague 🔧Your Specs
Why go custom?

Not another off-the-shelf watch

Mass-produced watches are built for the average buyer. A custom build is built for you.

Uniquely Yours

Your dial colour, your case finish, your strap — built to a combination that doesn't exist anywhere else in the world.

Movement You Trust

Choose Seiko NH35, NH72, NH34 GMT, or a quartz VK chronograph. Proven movements — serviced and regulated before delivery.

Built with Warranty

Every build ships with a 2-year warranty. Something breaks — I fix or replace it. No questions asked.

Direct from Builder

You talk directly with the person building your watch. No sales team, no support bot — just Martin, in Prague.

The Process

From idea to wrist — in 4 steps

1

Tell me what you want

Fill out the contact form or message me on Instagram. Describe your vision — or just say "I want a diver, black dial, 40mm". I'll take it from there.

2

We agree on specs & price

I'll send you a detailed breakdown — which parts, which movement, final price. You approve, pay a 50% deposit, and I order the parts.

3

I build & test it

A build takes 2–6 weeks, mostly waiting for parts to arrive. Every watch is pressure-tested, regulated, and worn by me for 48 hours before it ships.

4

It arrives on your wrist

Shipped in a gift box with a certificate, care instructions, and my contact for any future questions. Pay the remaining 50% on delivery.

Pricing

Transparent from day one

No hidden fees. Price depends on movement and parts — final number agreed before I touch a single component.

Essential
6 500 Kč
and up · approx. €265
  • Seiko NH35 automatic movement
  • Steel case, 38–40 mm
  • Mineral or sapphire crystal
  • Leather or NATO strap
  • 2-year warranty
Start here
Bespoke
15 000 Kč
and up · approx. €610
  • Mechanical chronograph movement
  • Full custom spec — any combination
  • Skeleton or hand-lacquered dial
  • Exhibition caseback
  • Engraving included
  • 2-year warranty
Let's talk

Prices include assembly, testing, shipping within CZ. EU shipping available. Payment: 50% deposit, 50% on delivery.

"

A watch is one of the few jewellery pieces a man can wear — it's functional, personal, and lasts a lifetime. A custom build makes it mean something more.

M
Martin Bosak
Prague Watch Lover

Start your custom watch today

Drop me a message with your idea. I reply within 24 hours and we'll figure out the details together.

Or reach me on Instagram @martin.bosak