What the classics
actually trade for
Every watch design has two prices: the one on the boutique list, and the one the secondary market will really pay. This tracks the gap across 101 models from 16 brands — the same catalogue behind the industry map, now with money attached.
The gap, model by model
Retail price vs market price
Each dot is one model. The diagonal is parity — market price equals retail. Anything above the line sells for more than the boutique asks; anything below it can be had for less. Both axes are logarithmic, so equal distances are equal multiples, not equal dollars.
Which brands hold their price
Median gap to retail per brand, widest premium first.
How the whole set is distributed
Model count per gap band. The marked line is the median.
Furthest from list price
Retail on the left of each pair, market on the right — the connector is the journey. Biggest premiums and deepest discounts in the current view.
By owner group
Median gap across every model the group's brands make.
By style
Median gap per watch style, styles with three or more models.
Premium against how hard it is to get
Availability index runs from 0 to 100. Higher means easier: a short wait and a list that will actually take a new client. The line is retail.
Premium against the wait
Months until a reported handover, against the gap to retail. A walk-in sits at zero.
Premium by exclusivity
Median gap for each step from an open list to an invitation-only one.
Every tracked model
All 101 models, sortable. Prices in USD.
How to read this. Retail is the lowest current list price for the model family; market is a typical secondary price for an unworn example, both in USD. Figures are representative rather than live quotes — a single number standing in for a family that spans several references, metals and dial options, so treat them as the shape of the market rather than an offer. Compiled from brand price lists and secondary-market trackers in mid-to-late 2026, alongside the ownership research behind the industry map. Availability is a separate score, 0–100, from buyer reports of how long a handover took and how hard it was to be offered the watch. It is filled only where a report named that model or reference, so most of the catalogue has no index yet. Dataset generated 2026-09-22. Nothing here is investment advice.